Vivo X Series Peakanyo ea Papatso ea Kantle by Output

Vivo X Series Peakanyo ea Papatso ea Kantle by Output is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2024

Vivo X Series Peakanyo ea Papatso ea Kantle

by Output

Client: Output

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Peakanyo ea Papatso ea Kantle

Vivo X Series ke peakanyo ea papatso ea kantle e hlahisitsoeng North Bund, Shanghai. Peakanyo ena e etsisa lifono tse peli tsa thekeng ka tekanyo ea 1:1, tse thehang skrine se seholohali se menahanang se bophahamo bo fihlang limithara tse 8 le bolelele bo ka bang limithara tse 12. Liskrine tsa LED tsa boleng bo phahameng, liskrine tsa LED tse kobehileng le lisebelisoa tsa papatso tse nang le mefuta e fapaneng ea maqhutsu a bokantle li tsamaellana le sebōpeho le ho phethoa ha lisebelisoa tsa 'nete. Theknoloji ea ho latela ka radar, ho ts'oaroa ha 'mele le theknoloji ea 3D e bonoang ka mahlo feela li lumella batho ho sebelisana le litaba tsa dijithale. Skrine se seng le se seng se latela morero o ka sehloohong oa mebala oa mofuta o mong oa fono.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Vivo X Series Peakanyo ea Papatso ea Kantle ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Vivo X Series Peakanyo ea Papatso ea Kantle e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Vivo X Series Peakanyo ea Papatso ea Kantle ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy