Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho by Yao Wu is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Nalane ya Setso le Indasteri ya Setso Competition Category.
BoronseNalane ya Setso· 2024
Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Moputso oa Boronse oa A' Design Award Winner in Nalane ya Setso Category
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- Verified Award Winner
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The Design
About Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho
Mongolo wa Buka: Wudang Mountain ke morero wa boitsebiso ba pono le ditshwantsho o entsweng bakeng sa lebaka la Wudang Mountain World Cultural Heritage kwana China. Morero ona o kenyelletsa ditshwantsho tse tharo, meralo ya matshwao a khampani e meraro, sepakete, mekgwa e thehilweng hodima ditsomo tsa Wudang le diphoofolo tsa lehae, hammoho le moralo wa ka hare wa lebenkele le ka sehloohong. Letshwao le ka sehloohong le sebedisa sebopeho se rarahaneng ho bontsha nalane le boemo bo boholo ba lebaka lena, ha lera le lenyenyane la khoebo lona le sebedisa mela e hlwekileng. Lebokose la sepakete le na le boholo ba disentimithara tse 18 ka tse 18, mme le kopanya mekgwa ya ho hatisa ka ho phahamisa (embossing), ho hatisa ka mocheso (hot stamping) le ho kwahela ka ultraviolet coating, e le hore lintlha tse nyenyane di kgone ho bonwa le ho utlwahala ka menwana.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wudang Mountain Mosebetsi wa Mantlha: Boitsebiso ba Pono, Setshwantsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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