Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2024
Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo
Client: Studio NUR
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
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The Design
About Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo
Hunguest Hotels ke boitsebiso ba setšoantšo sa khoebo bo entsoeng bakeng sa sehlopha sa lihotele sa Hungary. Boitsebiso bona bo bontša boitlamo ba boleng le tsitsipano. Mosebetsi ona o kenyelelitse ho hlophisoa bocha ha lets'oao le le seng le le teng le lintlha tsohle tsa pono, ho tloha mananeong a lihotele ho isa lisebelisoang tse hatisitsoeng. Lihotele tse ngata li amahanngoa le liteishene tsa spa le bophelo bo botle, kahoo moralo o bontša kamano le metsi. Lets'oao lena ke tlhaku e kholo H e entsoeng ka marotholi a metsi, mme mmala o ka sehloohong oa khoebo ke o putsoa. Ho sebelisitsoe khatiso ea letterpress, likoahelo tsa lethathamo la lijo tsa letlalo le mananeong a lehlaka a betliloeng.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hunguest Hotels Boitsebiso ba Setšoantšo sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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