Platinamo Kerafikhe · 2023
Ancora Lebitso La Lebitso
by Keiichiro Yanagi - Harajuku Design Inc.
- Moputso oa Platinamo oa A' Design Award 2023 in Kerafikhe
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Lebitso La Lebitso
Ancora ke lebenkele la marang-rang le rekisang lipene tsa liliba le li-stationary. Matsatsing ana, theknoloji ea digitalization le tlhahisoleseding le puisano li ntse li tsoela pele ka potlako. Ka lehlakoreng le leng, Ancora e tsepamisitse maikutlo ho tsosoloseng puisano ea analog ka-motho. Ancora e nahanisisa ka litekanyetso tsena tseo ka tsona mokhoa oa bona oa ho ngola, ho hula ho tloha pelong o fanang ka thabo e fanang ka phihlelo e khethehileng e kang lipene tsa liliba tse ka kopanngoang ka litsela tse ngata; le ho kopanya enke ho sebelisoa cocktail shaker.
About the Moputso oa Platinamo oa A' Design Award
Ancora Lebitso La Lebitso ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ancora Lebitso La Lebitso e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Ancora Lebitso La Lebitso ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
