Platinamo Phuthelo · 2023
Liang Bai Kai Sephutheloana sa Metsi a ho Noa
by Tiger Pan
- Moputso oa Platinamo oa A' Design Award 2023 in Phuthelo
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Sephutheloana sa Metsi a ho Noa
Liang Bai Kai ke botlolo ea khalase e etselitsoeng metsi a belisitsoeng a photisitsoeng bakeng sa ho noa. Lebitso lena le bolela metsi a belisitsoeng a seng a pholile, e leng seno se 'nileng sa tloaeleha ka nako e telele Chaena. Botlolo ena ha e na leibole. Ho e-na le hoo, mosebetsi oa bonono o tsoang setšoantšong sa mehleng ea borena ba Song se bitsoang Riverside Scene from Tsingming o pentiloe bocha 'me o behiloe khalaseng ka mokhoa oa khatiso ea phetiso ea mocheso. Setšoantšo sena se arotsoe ho libotlolo tse leshome le metso e 'meli, tse emelang lihora tse leshome le metso e 'meli tsa setso. Bokantle ba khalase bo eketsa ho benya le sebopeho se utloahalang ha bo angoa. Botlolo ka 'ngoe e lekana limilimithara tse 313 ka bophahamo le limilimithara tse 76.5 ka bophara.
About the Moputso oa Platinamo oa A' Design Award
Liang Bai Kai Sephutheloana sa Metsi a ho Noa ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Liang Bai Kai Sephutheloana sa Metsi a ho Noa e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Liang Bai Kai Sephutheloana sa Metsi a ho Noa ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
