Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata ka Shahram Shir

Moralo oa Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata ka Shahram Shir ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Meaho, Dikaho le Dibopego.

BoronseMeaho· 2024

Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata

ka Shahram Shir

Moreki: SHahrASHir

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Meaho

13,590

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154392

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata

Anahita Factory ke mohaho o sebelisoang ka mekhoa e mengata o fumanehang toropong ea liindasteri e Tehran, Iran. Mohaho ona o koahela lifasimithara tse 2500 ka marokelo a mararo. Fatše ho na le libaka tsa phomolo tsa basebetsi, marokelong a pele ho na le liofisi, ha marokelong a bobeli ho na le likamore tsa taolo, sebaka sa bolulo, hotele le letamo la ho sesa. Lapa le bohareng le nang le sebaka se tala le metsi le kopanya basebelisi bohle, athe mosebetsi o mong le o mong o na le monyako o ikhethileng. Sebopeho se latela mela e ntšitsoeng ho tsoa mophatong (brand) le meralong ea setso ea Persia. Konkrete e sebelisitsoe bakeng sa marulelo le sekhopo se ka ntle.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Anahita Factory Mohaho o Sebelisoang ka Mekhoa e Mengata e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: AnAhitA mixed-use project, located in the area of a factory in an industrial town, was designed and built to respond to the employer needs of various spaces such as: labor, staff, accommodation, sports and management, on three floors and 2500 square meters. As seen in the context, this project is the beginning of a revolution in the change in the type of constructions and the entry of architectural art into this sector and architectural branding, which was completely forgotten by its creators.
Boholo le Phuthelo: Anahita mixed-use project, with 2500 square meters of infrastructure on 3 floors, includes various uses from workers and employees to managers. 750 square meters were considered for workers' rest space on the ground floor. 750 square meters on the first floor were allocated for office and 1500 square meters on the second floor were considered for management room, hotel, swimming pool and accommodation. 750 square meters on the ground and first floors were considered as a middle yard and green space.
Lithegi: AnAhitA factory office, SHahrASHir, SHahramSHir,
Theknoloji ya Tlhahiso: When this project was proposed to us, its metal frame was already built. One of our important ideas was to empty a large volume from the inside and make it available as a central courtyard and green space. (semi-open space) Using one material in the construction of roofs and building shell was our most important choice in construction technology. Considering the conditions and situation of the project and its manufacturer, we tried to provide the simplest proposal in construction technology. Everything was made of concrete.
Phephetso ya Moralo: The most important challenge in the field of design of this project was the implementation of a part of the project (metal frame) by the previous owner and social views for architecture without aesthetic values in the context of the project. The previous metal frame was made without any correct plan and it was challenging to place ideas inside it.
Dipatlisiso: In order to achieve the first layer of concepts in architectural design branding, a library research was conducted by the design team, and the result of this research was the expression of the concept of special brand value in the field of design. Brand equity is one of the concepts that differentiate between brands and factors such as perceived quality, perceived value of the brand based on cost, uniqueness, willingness to pay a higher amount, awareness of the brand name, familiarity with the brand, Brand popularity, organizational links and brand image stability are the dimensions of brand equity. This research has examined the relationship between brand equity and architectural art and has led to the emergence of architectural design patterns in line with increasing brand equity and the research result indicates a positive and meaningful relationship between architectural art and increasing brand equity.
Kgothaletso: To reach the final design of this project, there were four paths of inspiration for us: Inspiration from traditional Iranian architecture and inspiration from the brand(AnAhitA)and context In the first layer, we found the lines of the brand (AnAhitA) and displayed it in all parts of the building. The second layer was inspired by 5-doors, 3-doors, Goushvar, Mianvar and the sky line taken from Persian architecture. And the third layer of inspiration from the context (Triangular lines of truss structures). And the fourth layer Combining the previous layers to achieve a single and coherent idea.
Nako ya Projeke: The stalled Anahita project was offered to us after its change of ownership by the new owner in June 2021. This project is located in an industrial town in the capital of Iran, Tehran, which lacks any value in terms of architectural art. After making fundamental changes in the initial plans and completing the design, its construction continued in August 2021 and its construction was completed in August 2023.
Tsamaiso ya Mosebetsi: The building has a common point for all its users, the central courtyard. This yard is the point of interaction between workers, employees and management. Entrance to all uses in this building are separate and all spaces are completely independent from each other. The primary purpose of the building is to welcome visitors with a tall entrance in the center of the building and transport the user through a pleasant green and water space. The second floor has the least visual aristocracy for the comfort of users in sports and residential spaces.
Litho tsa Sehlopha: Principal Architect: SHahram Shirmohammadi
Developer Architect: Parinaz Charmdooz
Lighting Designer: Payam Golmarvi
Environmental Developer: Maryam Daem
Interior Designer: Mahsa Nematollahi
Interior Designer & Material specialist: Mehdi Sadri
Assistant Architect 1: Samad Bazargan
Assistant Architect 2: Hadi Sadri
Litlotla tsa Setshwantsho: photographers: Mohammad Amini, Khatereh Eshqi.