Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello ka Xiao Ma Song Strategic Consulting

Moralo oa Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello ka Xiao Ma Song Strategic Consulting ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello

ka Xiao Ma Song Strategic Consulting

Moreki: Xiao Ma Song Strategic Consulting Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

14,125

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154451

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello

Mongolo oa Buka: Wow Long Rice Crust ke moralo oa sepakete bakeng sa qebello ea setso ea China ea lekhapetla la raese. Moralo ona o arabela bothata ba ho tshoana ha lihlahiswa le setshoantsho se tsofetseng sa boitsebiso sefapaneng sena sa diqebello. Sepakete se bonts'a setho sa histori ea China e leng Zhuge Liang, eo leina la hae la boitlhaloso e ileng ea susumetsa lebitso la boitsebiso, se tataisoe ka mokhoa oa metlae oa li-comic. Sefahleho se feteletseng le lentsoe le buuoang la Wow li supa moelelo oa ho hlafunngoa hantle ha qebello ena. Lebitso la boitsebiso la Wo Long le ile la ntlafatsoa ho ba Wow Long. Lipale tsa litšoantšo le linepe tsa lihlahiswa li kopantsoe hore ho hohelwe bareki ba banyenyane ka lilemo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wow Long Rice Crust Sesebediswa se Seholo: Sepakete sa Diqebello e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Boholo le Phuthelo: 220mmX50mmX320mm
Lithegi: Chinese,Wowlong,Rice,Crust
Theknoloji ya Tlhahiso: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Phephetso ya Moralo: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Dipatlisiso: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Kgothaletso: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Nako ya Projeke: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Tsamaiso ya Mosebetsi: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Litho tsa Sehlopha: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Litlotla tsa Setshwantsho: Illustrator :Wang Dianhe