Rhythmic Moqapi oa Libuka by Yiwen Zhang

Rhythmic Moqapi oa Libuka by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

TšepeKgatiso· 2024

Rhythmic Moqapi oa Libuka

by Yiwen Zhang

Client: Zhang-W

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso Category

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Colors

The Design

About Rhythmic Moqapi oa Libuka

Rhythmic ke buka e ithutang tšusumetso e ntle ea setso sa punk holim'a bophelo ba kelello. Moqapo ona o thehiloe holim'a boleng ba punk ba ho itirela, bofetoheli le boitlhahiso, 'me o theha pale e tsoelang pele ea 'mino ka puo e hlakileng ea pono. Mebala e mefubelu, e ntsho le e tšoeu e sebelisoa e le mebala e ka sehloohong. Litlhaku le litšoantšo li behiloe khoung e tsitsitseng ho fana ka maikutlo a mefuta e mekhutšoanyane le lebelo le potlakileng. Buka ena e na le boholo ba 210 ka 140 lilimithara 'me e na le maqephe a 92. Rhythmic e fumaneha e le ebook le e le khatiso e thata ka lets'oao la ho fapana joalo ka lepheofolo (butterfly-fold binding). Karete e khanyang e mmala oa silevera e totobatsa maqephe a bohareng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Rhythmic Moqapi oa Libuka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Rhythmic Moqapi oa Libuka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Rhythmic Moqapi oa Libuka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher