World Vision Organization Overview Primary Function: Moralo wa Buka by Yunsik Son

World Vision Organization Overview Primary Function: Moralo wa Buka by Yunsik Son is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

BoronseKgatiso· 2024

World Vision Organization Overview Primary Function: Moralo wa Buka

by Yunsik Son

Client: World Vision

Moputso oa Boronse oa A' Design Award Winner in Kgatiso Category

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Verified Award Winner

Verify Award Status for #158580

View at A' Design Award Press Release Award Badge

Colors

The Design

About World Vision Organization Overview Primary Function: Moralo wa Buka

Book Text: World Vision Organization Overview ke buka e hlahisang nalane ya dilemo tse mashome a supileng le merero ya mokgatlo wa thuso wa matjhaba. Mohopolo wa moralo ke Tumelo, Bonngwe, Kopanyo, Bophelo le Toro, e akaretswang jwaka BUILD. Ka ntlha ya buka, mongolo o beha ditlhaku tsena hore e be sesupo se hlakileng sa setshwantsho, se sebediswa ka thepa ya tshepe e chesitsweng ya mmala wa oranje. Filimi e bonesang e hatisitsweng ka mokgwa wa silk screen le maqephe a phunngweng dikoteng pakeng tsa dikarolo di bontsha difahleho tsa bana. Buka e na le boholo ba dimilimithara tse 210 ka 210, e na le sekhurumelo se nang le patina e senotsi mahlo, mme e na le maqephe a 112.

The Recognition

About the Moputso oa Boronse oa A' Design Award

World Vision Organization Overview Primary Function: Moralo wa Buka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. World Vision Organization Overview Primary Function: Moralo wa Buka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. World Vision Organization Overview Primary Function: Moralo wa Buka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags: World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology: The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge: The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research: As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration: World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration: This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow: The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members: Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang