Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Meaho ya Pontsho ya Kgwebisano, Ka Hare le Dipontsho Competition Category.
TšepePontsho ya Kgwebisano· 2024
Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho
Client: GVA Lighting
Moputso oa Tšepe oa A' Design Award Winner in Pontsho ya Kgwebisano Category
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The Design
About Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho
Mongolo wa Buka: Lighting Tunnel ke sebaka sa pontšo se etselitsweng khamphani ya mabone ya GVA Lighting. Marako a etsang mokhoa wa zig-zag a theha terene ya boqapi, mabone a kentswe ka thoko tsohle. Sebopeho sa jarete se lehareng se matlafalitswe ke mabone a fetohang a LED, mme marako a masweu a sekamileng a hlahisitswe ke mekhoa e mengata ya mabone. Sebopeho se entswe ka lehong le tshepe, ka diphanele tsa MDF, se koahetswe ka vinyl mme se na le fatshe le bonesang. Sebaka se lekana ka 8500 ka 3500 ka 3000 milimithara. Mefuta e mengata ya mebala e hlahiswang ke mabone e thusa sebaka hore se hlahelle pontshong.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lighting Tunnel Mosebetsi wa Mantlha: Sebaka sa Pontsho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
- Dimensions & Packaging
- 8500 mm x 3500 mm x 3000 mm
- Tags
- Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
- Production Technology
- Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
- Design Challenge
- The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
- Research
- The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
- Inspiration
- The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
- Project Duration
- The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
- Operation Flow
- The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
- Patents
- Copyrights belong to Nargiza Usmanova, 2022
- Image Credits
- 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting
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