Moralo oa Moonshot Bar Ntlwana ya Pontšho ka Takeshi Yoshida ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Meaho ya Pontsho ya Kgwebisano, Ka Hare le Dipontsho.
BoronsePontsho ya Kgwebisano· 2024
Moonshot Bar Ntlwana ya Pontšho
Moreki: Takeshi Yoshida
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Pontsho ya Kgwebisano
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #160429Moralo
Mabapi le Moonshot Bar Ntlwana ya Pontšho
Ena ke Pavilion ya Japane ho CES 2024, kopano ya theknoloji e kgolohadi ka ho fetisisa lefatsheng. Moralo o kgothalelitswe ke bonolo le ho fokotsa, mohopolo wa motheo wa Zen, eo Japane e kileng ya ba le yona ho tloha mehleng ya boholo-holo. E theha ferekano e hlophisitsweng, e bolelang dintho tse ngata tse hohellang tse ferekang tse beuweng ka hloko. Ho na le dintho tse 5 tse hohellang, e leng litafole tsa pontšho, kaonthara ya tlhahisoleseding, bara, sebaka sa phomolo le kopano, le sebaka sa ketsahalo se nang le skrini e kgolo. Ho fapana le ntlwana ya tlwaelo, baeti ba natefelwa ke dino le dipuisano sebakeng sa phomolo se monate le bara, eo re e bitsang Moonshot Bar.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Moonshot Bar Ntlwana ya Pontšho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Moonshot Bar Ntlwana ya Pontšho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Moonshot Bar Ntlwana ya Pontšho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
- Boholo le Phuthelo
- The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
- Lithegi
- Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
- Theknoloji ya Tlhahiso
- Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
- Phephetso ya Moralo
- The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
- Dipatlisiso
- In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
- Kgothaletso
- This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
- Nako ya Projeke
- The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
- Tsamaiso ya Mosebetsi
- Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
- Litlotla tsa Setshwantsho
- Takeshi Yoshida, 2024.
E Tshehelitsweng
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