Paper and Wood Sebaka sa Pontsho by Kodai Fukuchi

Paper and Wood Sebaka sa Pontsho by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Meaho ya Pontsho ya Kgwebisano, Ka Hare le Dipontsho Competition Category.

BoronsePontsho ya Kgwebisano· 2025

Paper and Wood Sebaka sa Pontsho

by Kodai Fukuchi

Client: Hakuten Corporation

Moputso oa Boronse oa A' Design Award Winner in Pontsho ya Kgwebisano Category

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Colors

The Design

About Paper and Wood Sebaka sa Pontsho

Sebaka sa pontsho sa Crecia se bontša tšireletseho ea tikoloho ka mohopolo oa pampiri le lehong, se netefatsa hore lisebelisoa tsohle lia sebelisoa hape kapa lia recycle-oa. Se totobatsa karolo ea lehong bophelong ba letsatsi le letsatsi le boitlamo ba Crecia ba ho fokotsa litšila. Ka liphaepe tsa lehong le fokotsehileng tsa Hokkaido le mabala a sa hlokeng lisebelisoa tsa ho aha, moaho ona o hlalosa bocha moralo o tšepahalang oa pontsho. Ho na le sesebelisoa sa pampiri se bolelele ba limithara tse 75 se bontšang pampiri e telele ea ntloana ea Crecia, ha mochine oa stamp o sebelisang lisebelisoa tse setseng o khothaletsa ho recycle. Morero ona o fokotsa litšila ebile o susumetsa tšireletseho ea tikoloho indastering eohle.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Paper and Wood Sebaka sa Pontsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Paper and Wood Sebaka sa Pontsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Paper and Wood Sebaka sa Pontsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo