Eggy Sehoko sa Baki by Gongai Liu and Haixu Zhang

Eggy Sehoko sa Baki by Gongai Liu and Haixu Zhang is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Fenitjhara Competition Category.

BoronseFenitjhara· 2025

Eggy Sehoko sa Baki

by Gongai Liu and Haixu Zhang

Client: Ziel Home Furnishing Technology Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eggy Sehoko sa Baki

Eggy ke sehoko sa baki se etselitsoeng ho fanyeha liaparo le lintho tse ling tlung. Sehoko se seng le se seng se kopanya poleiti e sebopeho sa lehe le sekhele se seboriki, kahoo baki, likatiba, li-scarf le mekotla ea mokokotlo li ka fanyehoa ka mekhoa e 'meli. Bofsi bo sebopeho sa sekhele bo tšoara likhola tsa likhalara ntle ho li senya sebopeho. Eggy e entsoe ka tšepe ea khabone (carbon steel), e leng sesebelisoa se bobebe le se sa apoleng habonolo, se fumanehang ka mebala e mengata. Ho khaoloa le ho bōptjoa ka nepo ho fa sehoko boqapi bo tiileng le bo tšoarellang. Ho fumaneha maemo a mararo a boholo, 'me lihoko li ka hlophisoa ka mokhoa o fapa-fapaneng leboteng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Eggy Sehoko sa Baki ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Eggy Sehoko sa Baki e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Eggy Sehoko sa Baki e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Originating from the pursuit of details in daily life, Eggy place greater emphasis on functionality and aesthetics. Possessing both a hanging area for clothes and a hanging area for scarves, the small coat hook can be used for both purposes. Its appearance combines the concept of an egg and is designed as an interesting shape. At the same time, the circular surface will not deform the collar.
Dimensions & Packaging: Large size coat hook: width 95 mm x depth 75 mm x height 125 mm
Medium size coat hook: width 80 mm x depth 63 mm x height 105 mm
Small size coat hook: width 65 mm x depth 51 mm x height 85 mm
Tags: hanging clothes, dual-purpose hook, egg shaped, clothes caring, carbon steel material
Production Technology: Made of carbon steel material, which is lightweight and wear-resistant, Eggy owns exquisite craftsmanship, sturdy and durable. Carbon steel material not only perfectly matches the purpose of coat hooks, but also has a variety of color to choose. Advanced processing technology is adopted in the production process, coupled with precise cutting and forming, reliable product quality and appearance are ensured. To ensure high manufacturing standards, the quality of each coat hook is also strictly controlled.
Design Challenge: The main challenge of design lies in how to make a simple coat hook both practical and creative, which is how to make it more eye-catching and colorful, while meeting the expectations of users.
Get rid of the troubles from traditional coat hook, Eggy combine functionality and aesthetics. Users can hang clothes on egg shaped iron plates or circular rings, which allow them to hang clothes stably and elegantly. This dual-purpose design stands out from a group of functional home decorations due to its unique appearance.
Research: Through long-term research, we found that traditional coat hooks face certain problems and limitations in use, such as single functionality, deformation of clothing, difficult to hang clothes stably, serious homogenization of appearance, and so on. The birth of Eggy helps to solve the problem of clothing hanging, and the innovative design of one hook with dual uses can improve the utilization of products and space; The egg shaped appearance not only protects clothing from damage, but also adds to the fun of life.
Inspiration: Do you want to feel convenience and happiness from trivial life?
Take off your coat and sweater from the hook before going out, but always find the collar is deformed;
Returning home from work, but to find the hooks are overwhelmed and all clothes falling to the ground......
Eggy are designed to change the mundane life. The multifunctional user experience, elegant natural form, and colorful dopamine color scheme make small coat hooks play a big role.
Project Duration: The project will start in Shenzhen in December 2023 and be completed in Shenzhen in April 2024.
Operation Flow: We try solve the problem of single functionality and appearance induced by traditional coat hooks.
Considering different needs, Eggy are simple and easy to use, providing flexible and convenient features for customers to choose from. Users can hang clothes, hats, scarves, backpacks, etc. on egg shaped iron sheets or circular rings. With vibrant and colorful color schemes as well as arranged in a staggered manner, the coat hooks is synonymous with practicality and aesthetics.
Patents: Ziel Home Furnishing Technology Co., Ltd.
Team Members: Gongai Liu, Haixu Zhang