Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo ka Xiaoming Meng and Xueke Fang

Moralo oa Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo ka Xiaoming Meng and Xueke Fang ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2025

Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo

ka Xiaoming Meng and Xueke Fang

Moreki: China Social Entrepreneur Foundation

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

11,774

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164726

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo

Meet in Arcadia ke moralo wa boitsebahatso ba kgwebo o entsweng bakeng sa morero wa ho tsosolosa dibaka tsa mahaeng motseng wa Longtang, Profinseng ya Guizhou, Chaena. Letshwao le bululetswe ke tlhaku ya Sechaena e emelang botle. Masimo a raese a hlophisitsweng ka mekgahlelo a hlahiswa ka mokgwa o bonolo le o sa hlaloseheng hantle. Ka hodima masimo, matlo a motse wa Miao a hlahisitsweng ka mokgwa o sa hlaloseheng a kopantswe le mela ya tlhaku, mme mola o mong o fetoha marulelo. Boitsebahatso bona bo tshehetsa boiphihlelo ba maeti mahaeng jwaloka indasteri e kgolo ya lehae. Moralo o ikemiseditse ho hlahisa setso sa lehae le ho thusa baahi ba motse ho nka karolo tahong ya kgwebo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Meet in Arcadia Sebōpeho sa Boitsebahatso ba Kgwebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Boholo le Phuthelo: Height 594mm x Width 420mm
Lithegi: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Theknoloji ya Tlhahiso: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Phephetso ya Moralo: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Dipatlisiso: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Kgothaletso: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Nako ya Projeke: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Tsamaiso ya Mosebetsi: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Diphatente: Logo (2022) China Social Entrepreneur Foundation
Litho tsa Sehlopha: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Litlotla tsa Setshwantsho: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]