Igo Tshebetso ea Mantlha: Application ea Mobile by Zilian Li

Igo Tshebetso ea Mantlha: Application ea Mobile by Zilian Li is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.

TšepeMohala· 2025

Igo Tshebetso ea Mantlha: Application ea Mobile

by Zilian Li

Client: Ambiwishes Technology

Moputso oa Tšepe oa A' Design Award Winner in Mohala Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Igo Tshebetso ea Mantlha: Application ea Mobile

Mongolo oa Buka: Igo ke application ea mobile bakeng sa tshebeletso e bohlale ea shuttle e arolelanoang. Tshebeletso ena e ikemiselitse ho fana ka maeto a theko e tlase le a bolokehileng bakeng sa sechaba se nang le chelete e nyenyane Los Angeles. Li-algorithm tse bohlale li kopanya bapalami ba tsamaeang ho ea libakeng tse haufi le tse ling, seo se ntlafatsang tshebeliso ea likoloi le ho rarolla bothata ba maeto a pele le a ho qetela a boholo ba mmaele. Application ena hape e thathamisa menyetla ea mesebetsi ho theosa le tsela ka 'ngoe. Likarolo tsa tshireletso li akarelletsa litemoso tsa tšohanyetso tse sebetsoang ka lentsoe, ho letsetsa tšohanyetso ka click e le 'ngoe, le ho arolelana leeto bakeng sa maeto a bosiu. Sebopeho sa application se bonolo, e le hore mesebetsi ea mantlha e fumanoe habonolo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Igo Tshebetso ea Mantlha: Application ea Mobile ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Igo Tshebetso ea Mantlha: Application ea Mobile e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Igo Tshebetso ea Mantlha: Application ea Mobile e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
Dimensions & Packaging: Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
Tags: Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
Production Technology: Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
Design Challenge: The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
Research: Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
Inspiration: Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
Project Duration: Designed and developed from January to April 2023.
Operation Flow: The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
Patents: Copyrights belong to Ambiwishes Technology, 2024
Team Members: Zilian Li
Image Credits: Ambiwishes Technology