Crispy Seenolli sa Bohobe by Fatih Saruhan is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Disebediswa tsa Lapeng Competition Category.
TšepeSesebediswa sa Lapeng· 2025
Crispy Seenolli sa Bohobe
Client: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ
Moputso oa Tšepe oa A' Design Award Winner in Sesebediswa sa Lapeng Category
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The Design
About Crispy Seenolli sa Bohobe
Crispy ke seenolli sa bohobe se nang le mesebetsi e mengata se etselitsoeng likhitšhene tsa malapa. Sesebelisoa sena se ka besa, sa enola le ho hatella lijo. Lipale tsa aluminiamo tse etsoang ka mokhoa oa ho hatella tse nang le lera le sa khomarelaneng li tšehetsa phetisetso e lekanang ea mocheso le hloekiso e bonolo. Taolo e fetolehang ea mocheso e lumella ho pheha lijo tse fapaneng. Litšoaro tse hanang mocheso le maoto a sa thelleng li ntlafatsa polokeho nakong ea tšebeliso, ha tšoaro ea ergonomic e fana ka ho tšoara ho phutholohileng. 'Mele o kopantsoeng o na le bophara ba 396 mm, botebo ba 293 mm le bophahamo ba 143 mm, ka matla a tsoang a 1800 watts.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Crispy Seenolli sa Bohobe ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Crispy Seenolli sa Bohobe e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Crispy Seenolli sa Bohobe e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product features an ergonomic design with a comfortable grip handle, intuitive temperature controls, and non stick grill plates for easy cleaning, all within a compact and modern aesthetic. Its multi functionality allows for grilling, toasting, and pressing, catering to versatile kitchen needs. Enhanced with safety features like heat resistant handles and anti slip feet, this energy efficient appliance combines convenience, style, and reliability for an elevated cooking experience.
- Dimensions & Packaging
- Crispy has dimensions of Width: 396 mm x Depth: 293 mm x Height: 143 mm, making it compact yet highly functional for various kitchen environments. It features press formed aluminum heating plates with a non stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 1800W power output, it includes adjustable temperature control, heat resistant handles and anti-slip feet for enhanced safety and performance.
- Tags
- Turkish Toast, Panini Maker, Panini, Home appliances, Toast, Kitchen appliances
- Production Technology
- It has dimensions of Width: 280 mm x Depth: 320 mm x Height: 140 mm, making it compact yet highly functional for various kitchen environments. It features press-formed aluminum heating plates with a non-stick coating, ensuring efficient heat transfer and easy cleaning. Operating at 220-240V, 50/60Hz with a 1500W power output, it includes adjustable temperature control, heat resistant handles and anti slip feet for enhanced safety and performance.
- Design Challenge
- The biggest challenge was balancing affordability, functionality, and sustainability without compromising quality. Internally, the team had to respect traditional toasting and grilling methods while integrating modern efficiency. Socially, users demanded ease of use and cleaning, requiring precise material selection. Externally, production feasibility and compliance with energy regulations influenced design choices. Through iterative prototyping and material optimization, it achieved a cost effective, user friendly, and regulation compliant product.
- Research
- This project was based on user centered and market driven research, aiming to create an ergonomic, efficient, and affordable toaster that meets modern kitchen needs. The research focused on understanding user habits, common frustrations, and industry trends.
A mixed method approach was used, including surveys, observational studies, and prototype testing. Data was collected through structured interviews, heat distribution analysis, and material durability tests. Participants included home users, professional chefs, and appliance retailers, ensuring feedback from diverse perspectives.
The results showed that users prioritize ease of cleaning, even heat distribution, and multi functionality. Many existing products were either too bulky, inefficient, or difficult to maintain. These insights led to a compact, energy efficient design with non stick grill plates, ergonomic handles, and intuitive controls.
This research had a direct impact on product usability, market positioning, and manufacturing feasibility. By optimizing material selection and production methods, costs were reduced while maintaining quality. Socially, it enhances the daily cooking experience, while supporting local production in Turkey fosters economic growth. The project successfully blends user needs, technological advancements, and sustainable design principles to deliver a practical and innovative kitchen appliance. - Inspiration
- Inspired by the desire to combine functionality and elegance in everyday kitchen appliances, this toaster draws from modern minimalist aesthetics and user centric design. It aims to bring joy and ease to cooking through intuitive controls, ergonomic handling, and a versatile structure that fits seamlessly into any kitchen. The design was influenced by the needs of urban households, focusing on efficient use of space, easy maintenance, and safety, making it a reliable tool for modern life.
- Project Duration
- The project began in 2024 and is scheduled to enter production in the first quarter of 2025. It was showcased at Zuchex Istanbul in September, receiving significant industry attention. Designed and developed with a focus on functionality, efficiency, and sustainability, the toaster will be manufactured in Turkey, ensuring high production standards while supporting local industry. Its ergonomic design and multi functionality make it a valuable addition to modern kitchens.
- Operation Flow
- Using it is simple and effortless. Just place your food inside, adjust the temperature, and let it do the rest. The ergonomic handle ensures a comfortable grip, while the non stick plates make cleaning easy. It can grill, toast, or press different foods, adapting to various needs. The even heat distribution guarantees perfect results every time, while safety features like heat resistant handles and anti slip feet provide a worry free cooking experience.
- Team Members
- Designer: Latif Mahmudoğlu
Designer: Osman Cihan Demirel
Designer: Mert Gürsoy - Image Credits
- Creator (Industrial Designer): Latif Mahmudoğlu
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