Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo by Toshiharu Kurisu - Scentmatic

Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo by Toshiharu Kurisu - Scentmatic is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

SileveraSebopeho· 2025

Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo

by Toshiharu Kurisu - Scentmatic

Client: Scentmatic Inc.

Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category

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Colors

The Design

About Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo

Tsamaiso ena ya matshwao a sebadiswang e fana ka tsela e ntjha ya ho bona le ho natefelwa ke menyofo ka kopanyo ya monko le puo. Ka ho sebedisa theknoloji ya Kaorium e sebediswang ke AI, e bontsang dipontsho tsa menyofo, basebedisi ba ka tsena botebong ba dikutlwisiso tsa bona tsa bomong tsa monko le ho hlahloba mantswe a hlalositsweng a lumellanang le mehopolo ya bona. Sena se ba dumella ho fumana menyofo e lumellanang hantle le maikutlo a bona a ikgethileng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kaorium Sesebeliswa sa Boiphihlelo ba Monyofo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensions & Packaging: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Tags: Kaorium, AI, fragrance, signage, device
Production Technology: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Design Challenge: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Research: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiration: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Project Duration: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Operation Flow: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patents: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Team Members: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Image Credits: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.