Zoom Kataloko ya Pontšho by Zoltan Berta

Zoom Kataloko ya Pontšho by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

SileveraKgatiso· 2025

Zoom Kataloko ya Pontšho

by Zoltan Berta

Moputso oa Silevera oa A' Design Award Winner in Kgatiso Category

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Colors

The Design

About Zoom Kataloko ya Pontšho

Pontšho ya Zoom (Musiamo wa Ethnography, Budapest) e nka mokgwa o sa tlwaelegang wa pokello ya musiamo. Sebopeho sa diteng se bopilwe ke diphetoho tsa pono tse hlahisang dintho le dihlopha tsa dintho ka mahlakore a macha. Kataloko e leka ho hlahisa mokgwa ona ka ditharollo tse fapaneng tsa boqapi ba setshwantsho le kgomaretso ya dibuka-khatiso. Mokokotlo wa ka hare wa buka o na le mohlala o hlahisitsweng ka mokgwa o ikgethang bakeng sa kopi e nngwe le e nngwe e leng tlhaloso e ntjha ya mehlala ya ho roka e tlwaelegang boqaping ba setjhaba sa Mahungary. Pontšho e rarolotsweng ke art1st Design Studio, moqapi ea etellang pele Daniel Taraczky.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zoom Kataloko ya Pontšho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zoom Kataloko ya Pontšho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zoom Kataloko ya Pontšho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta