Hocking Hills Moralo wa Websaete by Cansu Dagbagli Ferreira

Hocking Hills Moralo wa Websaete by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

BoronseSebopeho· 2025

Hocking Hills Moralo wa Websaete

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Moputso oa Boronse oa A' Design Award Winner in Sebopeho Category

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Verified Award Winner

Verify Award Status for #169553

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Colors

The Design

About Hocking Hills Moralo wa Websaete

Phetolo ya moralo wa Hockinghills.com e hlahisa sethala se bobebe le sa sejoale-joale sa ho beha dibuka bakeng sa ho dula tlhahong le mesebetsi ya kantle. Ka ho etsa bonnete ba ho hlaka le ts'ebeliso e bonolo, moralo o ntjhisitsweng o na le mokgwa o bonolo o totobatsang botle ba tlhaho ba Hocking Hills. Sebopeho sa mosebedisi se ntlafetseng, tsamaiso e lokisitsweng, le sehlopha sa ditshwantsho tse ikhethileng tse fetang 100 di matlafatsa phihlelleho le tshebetso. Sephetho ke boiphihlelo ba dijithale bo kopaneng le bo kgahlisang bo nolofalletsang moralo wa leeto ha bo ntse bo dula bo ikgolella boikgafelong ba mofuta ho tlhaho, setjhaba, le thutlwa e se nang mathata.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hocking Hills Moralo wa Websaete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hocking Hills Moralo wa Websaete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hocking Hills Moralo wa Websaete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.