Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo by LMNT Company is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
BoronsePapatso· 2025
Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo
by LMNT Company
Client: LMNT Company
Moputso oa Boronse oa A' Design Award Winner in Papatso Category
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- Verified Award Winner
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The Design
About Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo
Namuh Investment Rebranding ke moralo oa boitsebiso ba khoebo o entsoeng bakeng sa sethala sa matsete se reretsoeng ba Millennials le Gen Z. Phetoho ena ea khoebo e isa sethala kantle ho khoebisano ea sheke ho ea holim'a kholo ea botho ka tsela ea ho tsetela. Sistimi ea moralo e thehiloeng holim'a setšoantšo sa lemati e tšoantšetsa menyetla e mecha e mecha, 'me e sebelisoa ka ho tsitsa mahlakoreng 'ohle a moo bareki ba kopanang le khoebo. Litšoantšo tse nang le boiqapelo li hlahisa matsete e le ntho e utloahalang habonolo le e amohelehang. Mohopolo oa Daily Shift o khothalletsa hore tšebeliso ea letsatsi le letsatsi e fetoloe ho ba matsete a shebaneng le bokamoso.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Namuh Investment Rebranding Moralo oa Boitsebiso ba Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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