Axel Seketsi sa Diaparo se Itsemetseng by Ivan Levak and Iva Grgic

Axel Seketsi sa Diaparo se Itsemetseng by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Fenitjhara Competition Category.

BoronseFenitjhara· 2025

Axel Seketsi sa Diaparo se Itsemetseng

by Ivan Levak and Iva Grgic

Client: Iva.n Design Studio

Moputso oa Boronse oa A' Design Award Winner in Fenitjhara Category

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The Design

About Axel Seketsi sa Diaparo se Itsemetseng

Ha o leketla dintho tse ngata ho sona, se tsitsipana haholo; ke yona polelo ya mantlha mabapi le ntho ena. Diketsi tsa diaparo hangata di na le mathata a botsitso; dijakete, dikoutu, diswetha jj. di ka thekisa seketsi. Tabeng ya Axel, ha e ntse e ralwa, bahlami ba sebedisitse boima e le motswalle, ho thusa basebedisi ba sona ho boloka seketsi se selelele se ntse se le bohareng ho sebediswa mokokotlo wa hare wa sona. Axel ke sehlahiswa sa boleng bo hodimo. E ahilwe ka dikarolo tse pedi feela; kopano ya tshipi le leoto la lehong le letetele. Tse atisitsweng ka boraro. E bonolo ho lokiswa hobane e entwe ka matsoho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Axel Seketsi sa Diaparo se Itsemetseng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Axel Seketsi sa Diaparo se Itsemetseng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Axel Seketsi sa Diaparo se Itsemetseng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
Dimensions & Packaging: The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
Tags: furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
Production Technology: Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
Design Challenge: Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
Research: Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
Inspiration: While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
Project Duration: The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
Operation Flow: This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
Team Members: Ivan Levak, Iva Grgic
Image Credits: Photo by Marija Gasparija