Moralo oa House of Smaragd Lebokoso la Advent ka Rilind Hoxha and Haris Murich ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dimpho.
BoronseDimpho· 2025
House of Smaragd Lebokoso la Advent
ka Rilind Hoxha and Haris Murich
Moreki: Smaragd 1969 / Why Agency
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Dimpho
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #171968Moralo
Mabapi le House of Smaragd Lebokoso la Advent
Khalendara ya Advent ya House of Smaragd ke lebokoso le hlophisitsweng la ho bala matsatsi le entsweng ka pampiri e baballang tikoloho le thepa e tsitsitseng, le etselitswe tshebediso e pheta-phetwang. Le na le dinthoto tsa dibeso tse nne tse phutheditsweng ka bomong, e nngwe le e nngwe e sirelelitswe lekamoreng le arohaneng. Phuthelelo e ka phetolwang le ho e sebelisa hape, e fokotsa tshusumetso tikolohong. Moralo wa lebokoso o dumella phihlello e laolwang lekamoreng ka leng le leng, ho boloka ntho ya makatso ha dinthoto di ntse di sirelelitswe.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
House of Smaragd Lebokoso la Advent ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. House of Smaragd Lebokoso la Advent e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. House of Smaragd Lebokoso la Advent e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Boholo le Phuthelo
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Lithegi
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Theknoloji ya Tlhahiso
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Phephetso ya Moralo
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Dipatlisiso
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Kgothaletso
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Nako ya Projeke
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Tsamaiso ya Mosebetsi
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Litho tsa Sehlopha
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Litlotla tsa Setshwantsho
- Filip Shutarov
E Tshehelitsweng
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