Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo by Yiseo Kwon

Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

BoronsePapatso· 2026

Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo

by Yiseo Kwon

Client: Sk D&d

Moputso oa Boronse oa A' Design Award Winner in Papatso Category

7,034
Verified Award Winner
Verify Award Status for #179698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo

Episode Conveni ke tsamaiso ya lebitso la khoebo e entsweng bakeng sa tshebeletso ya bodulo e tsepamisitseng maikutlo ho bophelo bo sebetsang hantle ba toropong. Boitsebiso bona bo hahilwe ho pota-pota papiso ya switjhe, e le hore ditshebeletso tsa bohlokwa di ka buleha mme dikarolo tse sa hlokahaleng di ka tingwa. Tsamaiso ena e kenyeletsa moralo wa logo, moralo wa mengolo le mebala, hammoho le puo ya matshwao bakeng sa disebediswa tsa dijithale. Matshwao a ditsela, dikahare tsa dijithale, le puisano le basebedisi di latela melao e tshwanang ya pono. Sephetho se ka atoloswa mme se ka fetolwa ho lokela sebaka ka seng ha se ntse se dula se tshwana.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Episode Conveni Tsamaiso ya Lebitso la Khoebo ya Bodulo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions & Packaging: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Production Technology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Challenge: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Research: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiration: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Project Duration: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operation Flow: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patents: Copyrights belong to SK D&D Co., Ltd., 2025.
Team Members: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim