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Mobility Future Within Reach Puisano ea Brand by Hayato Itakura

Mobility Future Within Reach Puisano ea Brand by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.


SileveraPapatso· 2026

Mobility Future Within Reach Puisano ea Brand

by Hayato Itakura

Client: tacto Inc.

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Puisano ea Brand

Mobility Future Within Reach ke lenaneo la puisano ea brand le entsoeng bakeng sa ketsahalo ea thuto e potolohang e buang ka botsamai ba bokamoso. Ntho ea sehlooho ke diorama e kholo e entsoeng ka khateboto ea Fine Flute, e nang le bophahamo ba 1030 mm, bophara ba 1456 mm le botebo ba 500 mm. Karolo ka 'ngoe e ile ea sehoa ka laser 'me ea kopanngoa ka matsoho. Mechine e sebetsanang le batho e etsa hore likoloi li tsamaee, meaho e khantše 'me toropo e arabele ka leseli, molumo le motsamao. Thepa e ka sebelisoang hape e tšehetsa sehlooho sa boitsetsepelo 'me e thusa bana ho nahana ka botsamai ba bokamoso ka ho bapala.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Mobility Future Within Reach Puisano ea Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mobility Future Within Reach Puisano ea Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mobility Future Within Reach Puisano ea Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging
Diorama
H1,030mm W1,456mm D500mm
Tags
Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology
Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration
For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration
The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow
When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members
Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits
Masato Ishibashi / Photography
moi. / Illustration

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