Zona Primary Function: Ho theha letshwao le ho paka by Cansu Dagbagli Ferreira

Zona Primary Function: Ho theha letshwao le ho paka by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2026

Zona Primary Function: Ho theha letshwao le ho paka

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Colors

The Design

About Zona Primary Function: Ho theha letshwao le ho paka

Book Text: Zona ke seltzer ya pele e thata ya Angola, e kopanyang lefa la lehae le bontle ba mehleng ena, e nang le boitsebiso ba letshwao bo susumetswang ke diliba tsa Huambo le Noka ya Okavango. Moralo o shebana le bontle ba mehleng ena bo sebete, bo sebedisang dipalette tsa mmala o le mong tse itshetlehileng ho ditholwana le ditshwantsho tsa jiometri ho hula tlhokomelo. Logotype e ikgethileng e kenyelletsa ho qhwehla metsi ho patehileng, ho tshwantshetsa motheo wa bophelo le phallo ya dinoka. Ka ho kopanya mebala e kganyang le moralo o hlwekileng o itshetlehileng ho bosweu, Zona e fana ka boiphihlelo bo botjha, bo phahamisang ba pono bo ketekang qaleho ya yona ka leihlo le lenyenyane, le shebileng moralo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zona Primary Function: Ho theha letshwao le ho paka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zona Primary Function: Ho theha letshwao le ho paka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zona Primary Function: Ho theha letshwao le ho paka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.