Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao by Studio Matte

Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao by Studio Matte is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

BoronsePapatso· 2026

Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao

by Studio Matte

Client: Studio Matte

Moputso oa Boronse oa A' Design Award Winner in Papatso Category

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Colors

The Design

About Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao

Sengoloa sa Buka: Sprouties ke letšoao la joang ba katse ho tloha polasing, le nang le mokhoa oa ho romella o shebaneng le boteng ba limatlafatsi le ponaletso ea ketane ea phepelo. Ke letšoao la pele ho fana ka joang ba katse bo hloekileng, ba boleng bo phahameng UAE. Ho tloha lithlaloso tsa setloaelo tsa indasteri ea liphoofolo tse ruuoang lapeng, boitsebiso ba pono bo sebelisa mohopolo oa Natural Luxury, ho kopanya botala bo botebileng le likreamu tse ntlafalitsoeng le mofuta oa logotype o entsoeng ka thata. Setšoantšo sa katse se patiloe ka har'a tlhaku ea i. Karolo e kholo ea projeke ke pakeje ea eona e nang le merero e 'meli: sleeve e nang le mekoti e fetohang ntho e khabisang e bonolo bakeng sa likamore tsa kajeno ha e se e bulehile.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sprouties Mosebetsi wa Motheo: Boitsebiso ba Letšoao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensions & Packaging: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tags: pet, cat, wellness, premium, natural, feline, grass
Production Technology: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Design Challenge: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Research: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiration: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Project Duration: 6 months, France and UAE
Operation Flow: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Team Members: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk