Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo ka Whirlpool India Design Team

Moralo oa Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo ka Whirlpool India Design Team ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Disebediswa tsa Lapeng.

SileveraSesebediswa sa Lapeng· 2026

Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo

ka Whirlpool India Design Team

Moreki: Whirlpool Of India Limited

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Sesebediswa sa Lapeng

19,259

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #181869

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo

Protton Nxt ke sehatsetsi sa mamati a mararo se etselitsoeng malapa a litoropong tsa India. Lemati la boraro le na le laere ea crisper ea lithara tse 34 e reretsoeng litholoana le meroho, e leng lintho tse sebelisoang khafetsa ka ho fetisisa likhitjhineng tsa India. Laere e arohaneng e fokotsa tahlehelo ea moea o batang ho tsoa karolong e kholo. Tšobotsi ea Active Deo e fokotsa ho kopana ha menko, 'me tšobotsi ea Freshpad e ntlafatsa phallo ea moea ka har'a laere ea meroho. Lishelefo le lirele tse fetoloang li lumella hore sebaka sa polokelo se hlophisoe bocha ha litlhoko li fetoha. Sehatsetsi se sebelisa refrigerant ea R600a, 'me likarolo tseo e seng tsa sebopeho li entsoe ka polasetiki e sebelisitsoeng bocha.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Whirlpool Protton Nxt Sehatsetsi sa Mamati a Mararo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Whirlpool 3 Door Protton NXT is a novel approach in the saturated refrigeration market, distinguished by its unique format and contemporary design. Meticulously designed to cater to the evolving lifestyles of urban Indian consumers in Tier 1 and 2 cities, this innovative product seamlessly blends progressive aesthetics with enough expression to resonate with the Indian consumer sensibility. This bold design choice enhances the product's aesthetic appeal, making it a standout choice for the consumer.
Boholo le Phuthelo: Dimensions(whd)(in cm) : (56 x 175 x 52)
Weight: 64.7Kg
Capacity: 250L and 237L
Consumes Less Energy Than 1 LED Bulb
360 degree enhanced cooling with Fresh Flow
43% lesser cold air loss vs 2 Door top mount
No odor mixing with Active Deo
34L Vegetable Crisper to store fruits and vegetables
15 days of Freshness with Microblock technology
Lithegi: Refrigeration, Whirlpool, Multidoor, India, Appliance, Top-mount, Refrigerator, MakeinIndia, Protton NXT
Theknoloji ya Tlhahiso: The product retains Whirlpool's core cooling expertise in Freezer and Refrigerator cabinets. The dedicated Veg compartment in the form of a drawer cabinet is further empowered with the Active Deo feature reducing odor mixing and Freshpad which ensures better air circulation and thus keeping the food fresher for a long time. This product is going to be manufactured in Whirlpool's production facility made with a high focus on quality and safety, while ensuring that our plants comply with all environmental laws. The products are reengineered and upgraded as per the latest government approved energy ratings. This being a product catering to consumer segment conscious of electricity consumption, will be having competitive energy efficiency. Whirlpool has phased out Ozone Depleting Substances (ODS) and will be using a greener refrigerant R600a, a hydrocarbon with zero ODS and GWP of 8. Additionally, all the non-structural components are made with recycled plastic.
Phephetso ya Moralo: Having conducted research to innovate refrigerator features in India, we encountered a complex challenge deeply rooted in profound cultural and dietary diversity. The habits we analyzed revealed drastically varied storage needs. Diverse behavioral patterns had to be decoded to arrive at insights relevant to the entire spectrum. Crucially, the Indian consumer's reliance on fresh produce highlighted a strict requirement for an enlarged, dedicated vegetable zone with freshness prolonged. Ultimately, our greatest hurdle was having these localized insights synthesized into adaptable cooling and freshness features successfully tailored to the everyday rhythms of the diverse Indian kitchen.
Dipatlisiso: To ensure the product's success, we conducted extensive consumer research which involved ethnographic research and subsequent heuristic evaluation. This allowed us to understand the consumer behavior pattern and identify key consumer needs specific to the target audience and translate them into innovative design solutions stepping up the freshness retention of food items. We have also identified and addressed several consumer concerns, specifically regarding cooling loss during frequent door openings. In the Indian market, the vegetable zone is the most frequently accessed part of the refrigerator. By providing a dedicated compartment for this section, we can effectively prevent air loss within the main refrigerator body.
Kgothaletso: Modern lifestyles and India's predominantly vegetarian population have led to a growing demand for refrigerators with ample storage space for fresh produce. Whirlpool Protton addresses this need by offering a unique three-door format with a dedicated compartment for fruits and vegetables.
Key consumer needs were identified and translated into innovative design solutions such as a large vegetable drawer and freshness features like Active Deo, Microblock and Freshpad. While Active Deo feature reduces food odor, Freshpad improves air circulation in the Vegetable compartment which helps in retaining the freshness of stored items.
Nako ya Projeke: Project Duration: 18months
Location: Design: India Design Studio, Whirlpool India Head Office, Gurgaon
Development and Production: Whirlpool India Refrigeration Plant, Pune
Tsamaiso ya Mosebetsi: Whirlpool Protton NXT Refrigerator takes care of the core consumer requirements. The space management of the shelves and the bins follows consumer storage pattern and needs. Additional rails allow users to adjust shelf positions based on their changing storage needs and usage patterns. A primary feature is the Crisper Drawer, a dedicated compartment for fruits and vegetables. Its smooth-glide design ensures easy, one-step access to all stored produce.
Diphatente: Design IP Filed for External Aesthetics.
Design IP Filed for FreshPad.
Litho tsa Sehlopha: Chandradhar Singh Rathore, Ritesh Ramankutty
Litlotla tsa Setshwantsho: NA