Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo ka Acorde & Co.

Moralo oa Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo ka Acorde & Co. ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Nalane ya Setso le Indasteri ya Setso.

BoronseNalane ya Setso· 2026

Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo

ka Acorde & Co.

Moreki: Acorde & Co.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Nalane ya Setso

5,954

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #182560

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo

Elogio de la Sombra de Buenos Aires ke pontšo e etselitsoeng sebaka se ikhethileng le boitsebiso ba ponahalo tse entsoeng bakeng sa Centro Cultural Borges. Pontšo ena e hlahisa liketsahalo tse leshome le metso e 'meli tse nyenyane tsa bophelo ba letsatsi le letsatsi bohareng ba toropo ea Buenos Aires, tse susumetsoang ke thothokiso ea Jorge Luis Borges. Litšoantšo tse sehiloeng ka pampiri li behiloe ka hare ho likhaphesole tsa sebopeho sa selinta tse nang le masoba a manyenyane a phunyelletsang, tse li bonesang le ho hlahisa liriti tsa tsona. Pontšo ena e nka lifensetere tse hlano tsa mabenkele. Matšoao a mongolo oa letsoho a tsoang polokelong ea setsi a ile a fetoleloa mokhoeng oa dijithale bakeng sa lihlooho, mangolo a boitsebiso le lisebelisoa tse hatisitsoeng. Setša se senyenyane sa marang-rang se sebetsanang le basebelisi se fihlelloa ka khoutu e leng lifenstereng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Elogio de la Sombra de Buenos Aires Moralo oa Pontšo, Boitsebiso ba Ponahalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Boholo le Phuthelo: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Lithegi: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Theknoloji ya Tlhahiso: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Phephetso ya Moralo: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Dipatlisiso: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Kgothaletso: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Nako ya Projeke: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Tsamaiso ya Mosebetsi: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Diphatente: Copyrights belong to Acorde & Co., 2026
Litho tsa Sehlopha: Acorde & Co.
Litlotla tsa Setshwantsho: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.