MAU Vegas 2019 Ketsahalo ka Shreya Gulati

Moralo oa MAU Vegas 2019 Ketsahalo ka Shreya Gulati ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

TšepePapatso· 2020

MAU Vegas 2019 Ketsahalo

ka Shreya Gulati

Moreki: Houndstooth

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Papatso

13,044

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88163

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le MAU Vegas 2019 Ketsahalo

Mobile Apps Unlocked or MAU Vegas ke ketsahalo e etelletseng pele lefatšeng ea li-mobile. E hohela lihlahisoa tse kholo ho fetisisa tse tsoang Silicon Valley ho kenyelletsa Spotify, Tinder, Lyft, Bumble le MailChimp ho bolela tse 'maloa. Houndstooth o ile a fuoa mosebetsi oa ho pheta, ho rala le ho etsa ponahalo ea ketsahalo eohle le boteng ba dijithale bakeng sa selemo sa 2019 Ha ketsahalo e leka ho hatella meeli sebakeng sa theknoloji, ba rala sistimi e ka emelang seo ka lipono tsa pono le imbibe boiphihlelo ka botlalo.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

MAU Vegas 2019 Ketsahalo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. MAU Vegas 2019 Ketsahalo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, MAU Vegas 2019 Ketsahalo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Lithegi: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Theknoloji ya Tlhahiso: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Phephetso ya Moralo: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Dipatlisiso: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Kgothaletso: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Nako ya Projeke: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Tsamaiso ya Mosebetsi: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Litho tsa Sehlopha: Shyamlee Jagtap