Light - Discovering Umbria Typographic Book ka Paul Robb

Moralo oa Light - Discovering Umbria Typographic Book ka Paul Robb ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

BoronseKgatiso· 2020

Light - Discovering Umbria Typographic Book

ka Paul Robb

Moreki: Salt & Pepper

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kgatiso

25,038

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88176

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Light - Discovering Umbria Typographic Book

Kamora tšisinyeho ea lefats'e ea 2016 e sithabetsang, Setereke sa Umbria sa Italy se ne se hloka hore ho fetisoe lipuisano tsa sona. Lenane lena ke leeto le bonts'ang maruo a setso sa libaka tse sa tsejoeng tsa sebaka seo. E 'ngoe le e' ngoe ea maqephe a index ea karolo e ne e etselitsoe ho tsepamisa maikutlo ho phetang pale eo. Le ha boholo e le leeto la ho nka lifoto tsa setso se bobebe le se sa bonoeng, karolo e ngotsoeng ea lethathamo la libuka e nkuoe ho leka-lekanya pale ea pono.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Light - Discovering Umbria Typographic Book ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Light - Discovering Umbria Typographic Book e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Light - Discovering Umbria Typographic Book e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Boholo le Phuthelo: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Lithegi: Type/Font Design, Identity design, Catalog, Photography, Typography
Theknoloji ya Tlhahiso: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Phephetso ya Moralo: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Dipatlisiso: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Kgothaletso: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Nako ya Projeke: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Tsamaiso ya Mosebetsi: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Litho tsa Sehlopha: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Litlotla tsa Setshwantsho: Photography copyright, Paul Robb & Marco Giugliarelli