Camel Robot Bonono ba Dijithale by Edu Torres

Camel Robot Bonono ba Dijithale by Edu Torres is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Dikerafikhe tsa Khomphyutha, Ho Bopa ka 3D, Theksitjha le Ho Rendara Competition Category.

KhautaDikerafikhe tsa Khomphyutha· 2020

Camel Robot Bonono ba Dijithale

by Edu Torres

Client: Camel

Moputso oa Khauta oa A' Design Award Winner in Dikerafikhe tsa Khomphyutha Category

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Colors

The Design

About Camel Robot Bonono ba Dijithale

Camel Robot ke bonono ba dijithale bo hlalosang botjha logo ya lebitso la khwebo e le phoofolo ya roboto. Setshwantsho sena se hahilwe e le mmotlolo wa dimensione tse tharo mme sa etswa ka boleng bo phahameng ba resolušene bakeng sa ho hatiswa le ho bontshwa dibakeng tsa dipontsho le tsa diofisi. Mehlodi ya maikutlo e nkilwe ho tswa mechining ya indasteri, dirobotong le diketsahalong tsa mahlale a inahanelwang (science fiction). Mmele o butswe ka karolo e itseng, kahoo dithapo tsa kahare le mohlodi wa matla di dula di bonahala. Mebala e sa hlaseleng mahlo ya botala ba lehodimo le e lefifi e boloka tlhokomelo ho sebopeho se seholo. Boemo ba dintlha bo lekantswe hore bo dule bo kgodisa mme bo be bonolo ho balwa.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Camel Robot Bonono ba Dijithale ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Camel Robot Bonono ba Dijithale e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Camel Robot Bonono ba Dijithale e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.