DIY Spice Blends by Chef Heidi Media Media Dijithale by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Media Media Dijithale by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2020

DIY Spice Blends by Chef Heidi Media Media Dijithale

by Lize-Marie Swan

Client: Unilever Food Solutions

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Media Media Dijithale

Unilever Food Solutions e file moahi Chef Heidi Heckmann (Chese ea Bareki ea Lebatooa, Kapa) ho theha mekhabiso e 11 e ikhethang ea Spice Blends o sebelisa Robertsons Spice Range. E le karolo ea "Leetong la Rona, Ho Tseba ha Hau" mohopolo e ne e le ho theha litšoantšo tse ikhethang le meralo o sebelisa lisebelisoa tsena bakeng sa phutuho ea Facebook e monate. Beke e 'ngoe le e' ngoe, Spice Blends ea Chef Heidi e ile ea romelloa e le mecha ea litaba ea Facebook Canvas. E 'ngoe le e' ngoe ea mekhabiso ena e fumaneha bakeng sa download ea iPad ho webosaeteng ea UFS.com.

The Recognition

About the Moputso oa Silevera oa A' Design Award

DIY Spice Blends by Chef Heidi Media Media Dijithale ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. DIY Spice Blends by Chef Heidi Media Media Dijithale e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. DIY Spice Blends by Chef Heidi Media Media Dijithale ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew