Status Audio Boitsebiso ba Setshwao by Ryan Paonessa

Status Audio Boitsebiso ba Setshwao by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

BoronsePapatso· 2020

Status Audio Boitsebiso ba Setshwao

by Ryan Paonessa

Client: Ryan Paonessa Design

Moputso oa Boronse oa A' Design Award Winner in Papatso Category

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Colors

The Design

About Status Audio Boitsebiso ba Setshwao

Status Audio ke boitsebiso ba setshwao bo entsweng bakeng sa k'hamphani ya New York e rekisang di-headphone ka kotloloho ho bareki. Mofuta wa mongolo (logotype) o etsisa phallo ya mokgwa o bonolo wa maqhubu a modumo, moo tlhaku ka nngwe e latelang tsela e le nngwe ya ho ema le sekhopo se le seng. Mokgwa o hlwekisitsweng wa maqhubu a modumo o boetse o sebetsa jwalo ka letshwao la bobedi moo mongolo o sa hlokahaleng. Mmala le mofuta di kopanya boitsebiso ba pono ho pholletsa le sepakete, webosaeteng, dintho tse hatisitsweng le didirisiwa tsa papatso. Di-headphone ha di na letshwao, ho na le hoo di na feela le nomoro e ikgethang ya sehlahiswa, e bontshang mokgwa o fokolang le o sebetsang. Sepakete se fanwa ka boholo bo fapaneng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Status Audio Boitsebiso ba Setshwao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Status Audio Boitsebiso ba Setshwao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Status Audio Boitsebiso ba Setshwao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensions & Packaging: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tags: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Production Technology: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Design Challenge: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Research: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiration: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Project Duration: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Operation Flow: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Team Members: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Image Credits: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.