Ai Academy Identitas Merek by Emanuele Grittini

Ai Academy Identitas Merek by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2020

Ai Academy Identitas Merek

by Emanuele Grittini

Client: Ai Academy

A' Design Award Beusi Winner in Grafis Category

11,175

Verified Award Winner

Verify Award Status for #100933

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Colors

The Design

About Ai Academy Identitas Merek

Ai Academy nyaéta identitas merek anu dijieun pikeun perusahaan anu ngagarap kecerdasan buatan. Logotype-na dumasar kana font monospace, anu ilaharna dipaké dina lingkungan programming. Latar tukangna narjamahkeun sifat multidisiplin kecerdasan buatan kana gambar abstrak, tanpa rujukan langsung kana teknologi. Éta dijieun kalayan téknik pencampuran warna éksperimental ngagunakeun cet dasar cai, tuluy dipotrét sarta diolah deui sacara digital. Kontras antara logotype jeung latar tukang nyieun logo tetep katempo écés. Warna-warna anu wani mantuan pikeun ngagampangkeun pangenalan dina bahan acara jeung média sosial.

The Recognition

About the A' Design Award Beusi

Ai Academy Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Ai Academy Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Ai Academy Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.