Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas by Jansword Zhu

Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2020

Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas

by Jansword Zhu

Client: Jansword zhu

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #101338

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas

Forest Food Court mangrupikeun food court anu aya di gedong kantor anu dirarancang ku arsiték Jepang kawentar Kuma Kengo di Beijing. Konsép inti arsitékturna nyaéta "Leuweung di Kota." Branding sareng karya seni témbok ageung ukuran 6m*150m mecenghul tina konsép éta. Grafis anu pikaresepeun sareng guratan anu bébas ngahasilkeun aliran anu santai, organik tapi urban ngaliwatan gedong kantor anu serius. Ilustrasi sub-abstrak nyaimbangkeun suasana kantor sareng ngahindarkeun kasampak barudak teuing atawa imut teuing.

The Recognition

About the A' Design Award Perak

Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lei Shing Hong Forest Food Court Seni Témbok sareng Identitas mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu