Women of Wonder University Idéntitas Mérek by Salvita Bingelyte

Women of Wonder University Idéntitas Mérek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Women of Wonder University Idéntitas Mérek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Idéntitas Mérek

Women of Wonder University nyaéta idéntitas mérek anu dijieun pikeun kursus dua belas minggu anu nyiapkeun awéwé pikeun gawé jeung kasaimbangan hirup ka hareup. Idéntitas ieu ngahijikeun hurup mimiti tina Women of Wonder jadi kecap pondok WoW, ditulis ku hurup kandel. Pink ngalambangkeun feminitas jeung kasempetan, biru caang ngalambangkeun kabukaan jeung sudut pandang, sarta biru poék ngalambangkeun kapercayaan jeung pangaweruh. Logo warna dipaké dina latar bodas, sedengkeun logo bodas dipaké dina latar caang. Desain ieu méré visibilitas jeung énérgi anu luhur pikeun platform ieu.

The Recognition

About the A' Design Award Perunggu

Women of Wonder University Idéntitas Mérek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Women of Wonder University Idéntitas Mérek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Women of Wonder University Idéntitas Mérek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens