Aesthetics and Chinese Desain Poster by Chia-Hui Lien

Aesthetics and Chinese Desain Poster by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Aesthetics and Chinese Desain Poster

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Aesthetics and Chinese Desain Poster

Aesthetics and Chinese nyaéta runtuyan poster anu dumasar kana desain aksara Cina. Struktur unggal aksara diwangun tina guratan radikalna, anu disajikeun dina susunan anu muter sarta gradual. Runtuyan ieu ngarobah tulisan jadi simbol visual sarta ngagunakeun desain fonta salaku wangun ékspresi kontémporér. Poster, kartu undangan, jeung buku dicitak pikeun nonjolkeun wangun aksarana. Ukuran posterna 70 kali 100 séntiméter. Karya ieu nampilkeun basa jeung aksara Cina salaku aset budaya anu langgeng ti budaya Wétan.

The Recognition

About the A' Design Award Perunggu

Aesthetics and Chinese Desain Poster mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Aesthetics and Chinese Desain Poster diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Aesthetics and Chinese Desain Poster minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN