Huade Identitas Visual Kota by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2020

Huade Identitas Visual Kota

by Fu Yong

Client: Huade

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Identitas Visual Kota

Huade mangrupikeun basa militér anu penting pikeun membela wates di beulah kalér. Fasilitas militér anu ditinggalkeun tiasa ngembangkeun pangalaman militer sareng pariwisata, sareng nyorong pangwangunan ékonomi perkotaan. Desain ieu diideuan ku tombol, ngareureuhkeun tur ngamimitian simbol-tombol dina tombol hartosna ngagantungkeun usaha anu sibuk, sareng ngamimitian perjalanan Huade. Kombinasi lirén sareng ngamimitian simbol sareng pentagram nyaéta basa Inggris Abb. HD tina Huade. Béntang lima nunjuk nyaéta bagian tina bandéra militér sareng epaulet. Huade bakal tetep émut sareng masihan pajeg pikeun pahlawan anu ngabela nagara nalika perang.

The Recognition

About the A' Design Award Beusi

Huade Identitas Visual Kota mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Huade Identitas Visual Kota diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Huade Identitas Visual Kota dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.