Listening to Transparency Fungsi Utama: Identitas Visual Paméran by Xulei Li

Listening to Transparency Fungsi Utama: Identitas Visual Paméran by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Listening to Transparency Fungsi Utama: Identitas Visual Paméran

by Xulei Li

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency Fungsi Utama: Identitas Visual Paméran

Téks Buku: Listening to Transparency nyaéta identitas visual pikeun paméran seni sora anu ngamuat 44 karya audio jeung visual. Desainna dumasar kana gelombang bunder anu ngagambarkeun sumber sora. Gelombang-gelombangna bénten-bénten dina sudut, lengkungan, jeung warna. Judul-judulna dicitak sutra (silk-screen) dina PVC transparan dina wangun grid titik gradasi, sedengkeun gelombangna dicitak dina kertas katun ngagunakeun téknologi Risograph. Dua lapisan ieu ngahiji jadi hiji gambar, sarta mun kacana dibalikkeun bakal némbongkeun gelombang-gelombangna. Tampilan transparan ieu ngagambarkeun bahan-bahan anu dipaké dina karya-karya seni sarta sipat sora anu sakedapan.

The Recognition

About the A' Design Award Perunggu

Listening to Transparency Fungsi Utama: Identitas Visual Paméran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Listening to Transparency Fungsi Utama: Identitas Visual Paméran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Listening to Transparency Fungsi Utama: Identitas Visual Paméran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.