Pizzamax Idéntitas Merek by Salvita Bingelyte

Pizzamax Idéntitas Merek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2020

Pizzamax Idéntitas Merek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Perunggu Winner in Grafis Category

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Colors

The Design

About Pizzamax Idéntitas Merek

Pizzamax nyaéta idéntitas merek pikeun hiji ranté réstoran pizza leutik di Lituania. Idéntitas anu heubeul nyampur sababaraha gaya grafis sarta ngan méré saeutik kesan merek ka konsumén. Desain anyar ieu ngagunakeun logo anu leuwih simpel kalawan warna beureum, hideung, jeung bodas, warna anu patali jeung pizza klasik Italia. Kecap pizza jeung max ditempatkeun dina sisi anu béda dina kartu nami jeung kotak pizza. Aksara M jeung X mibanda tungtung ngalengkung anu ngagambarkeun tukang roti anu mawa pizza kalawan leungeun lempeng. Idéntitas ieu diterapkeun kana kartu nami, kop surat, kotak pizza, sarta pakéan.

The Recognition

About the A' Design Award Perunggu

Pizzamax Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pizzamax Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pizzamax Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens