Preludes Fungsi Primér: Animasi Média Campuran by Matthew Rankin

Preludes Fungsi Primér: Animasi Média Campuran by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Pilem Competition Category.

BeusiPilem· 2020

Preludes Fungsi Primér: Animasi Média Campuran

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Beusi Winner in Pilem Category

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Verified Award Winner
Verify Award Status for #103476

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Colors

The Design

About Preludes Fungsi Primér: Animasi Média Campuran

Téks Buku: Preludes nyaéta animasi média campuran pondok anu dumasar kana sajak jenengna sarua karya T.S. Eliot. Pilem ieu lumangsung salila hiji menit dalapan detik sarta nyandingkeun citraan Eliot jeung komposisi musik anu asli. Adegan-adegan disambungkeun ku téma jeung sora, lain ku hiji gaya visual anu tunggal. Karya ieu ngagabungkeun animasi 2D jeung 3D, dimodelkeun dina Cinema 4D, dirender ku Redshift sarta dikomposisikeun dina After Effects. Tampilan tina luhur (aerial view) robah kana tingkat jalan, dimana sababaraha tokoh silih liwat di tukangeun layar. Animasi ieu ngagambarkeun refleksi kana kahirupan modéren ngaliwatan téks anu leuwih heubeul.

The Recognition

About the A' Design Award Beusi

Preludes Fungsi Primér: Animasi Média Campuran mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Preludes Fungsi Primér: Animasi Média Campuran diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Preludes Fungsi Primér: Animasi Média Campuran dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae