Cut and Paste Branding by Lisa Winstanley

Cut and Paste Branding by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Grafis Competition Category.

EmasGrafis· 2021

Cut and Paste Branding

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Emas Winner in Grafis Category

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Verified Award Winner
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Jelajah Deui Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cut and Paste Branding

toolkit proyék ieu, Cut jeung Témpél: Nyegah Visual Plagiarism, alamat topik nu bisa mangaruhan dulur di industri desain na acan plagiarisme visual mangrupa topik anu jarang dibahas. Ieu tiasa disababkeun ku ambiguitas antara nyandak rujukan tina gambar sareng nyalin tina éta. Ku alatan éta, naon proposes proyék ieu pikeun mawa kasadaran kana wewengkon abu sabudeureun plagiarisme visual jeung posisi ieu di forefront tina paguneman sabudeureun kreativitas.

The Recognition

About the A' Design Award Emas

Cut and Paste Branding mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Cut and Paste Branding diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Cut and Paste Branding nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions & Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Production Technology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Challenge: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Research: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Project Duration: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operation Flow: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patents: Copyrights belong to Lisa Winstanley, 2020
Team Members: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Image Credits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng