Woonwaard Idéntitas Korporat by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Grafis Competition Category.
EmasGrafis· 2021
Woonwaard Idéntitas Korporat
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award Emas Winner in Grafis Category
- 52,774
- Verified Award Winner
- Verify Award Status for #103738
The Design
About Woonwaard Idéntitas Korporat
Woonwaard nyaéta idéntitas korporat anu diciptakeun pikeun salah sahiji asosiasi perumahan panggedéna di Walanda. Idéntitas ieu modéren tapi serius, sarta nembongkeun katenangan jeung karepehan. Desainna ngagambarkeun karagaman para panyéwa jeung aspék-aspék positif tina nyéwa imah. Unggal aplikasi dibéré sakumpulan bunderan anu unik, dicokot tina desain dasar anu leuwih ti 250 bunderan dina rupa-rupa komposisi jeung warna. Média citak ngagunakeun keretas sertifikasi FSC kalayan genep warna Pantone ditambah hideung. Aplikasi digital ngurangan pamakéan keretas.
The Recognition
About the A' Design Award Emas
Woonwaard Idéntitas Korporat mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Woonwaard Idéntitas Korporat diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Woonwaard Idéntitas Korporat nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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