Use What Moves You Kampanye Outdoor by Pancho Gonzalez and Cristian Chavez

Use What Moves You Kampanye Outdoor by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Pariwara Competition Category.

BeusiPariwara· 2020

Use What Moves You Kampanye Outdoor

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Beusi Winner in Pariwara Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Use What Moves You Kampanye Outdoor

Desain ieu, ngagunakeun tilu kaayaan sapopoé jalma ngagunakeun subway mun dairio, conveys kumaha jalma habitually ngagunakeun produk nu maranéhna bisa dibeuli di toko souvenir subway. Desain ieu ngajak ngagunakeun produk metro (kaos oblong, mugs, botol, Toys, jsb) dina dasar poean, ngagunakeun eta iraha wae dina sapoe jeung dina kaayaan naon baé. Salaku conto, dina salah sahiji desain anu dipidangkeun, katingali awéwé ngagem kaos subway di alun-alun, tenang sareng bagja. Desain nyoba ngajak jalma anu ningali éta pikeun ngasupkeun produk subway salaku fashion anyar.

The Recognition

About the A' Design Award Beusi

Use What Moves You Kampanye Outdoor mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Use What Moves You Kampanye Outdoor diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Use What Moves You Kampanye Outdoor dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release