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World Industrial Design Conference Sistem Identitas Visual by Xin Tong

World Industrial Design Conference Sistem Identitas Visual by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Grafis Competition Category.


PerungguGrafis· 2020

World Industrial Design Conference Sistem Identitas Visual

by Xin Tong

Client: Sino-German Industrial Design Center

A' Design Award Perunggu Winner in Grafis Category

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The Design

About World Industrial Design Conference Sistem Identitas Visual

World Industrial Design Conference nyaéta sistem identitas visual anu dijieun pikeun acara desain industri global. Hurup I dina logo konferensi dipanjangkeun jadi wangun kerucut cahaya, anu jadi grafis utama pangrojong identitas ieu. Kerucut cahaya ngalambangkeun industri, integrasi, pertukaran internasional, sareng inovasi. Kerucut-kerucut cahaya dina sababaraha warna naék ka luhur sarta ngagambarkeun para desainer, lembaga desain, perusahaan manufaktur, sareng paguron luhur. Identitas ieu diterapkeun dina grafis datar (flat graphics) sareng animasi tilu diménsi, dituyun ku sakumpulan standar desain.

The Recognition

About the A' Design Award Perunggu

World Industrial Design Conference Sistem Identitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. World Industrial Design Conference Sistem Identitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. World Industrial Design Conference Sistem Identitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
Tags
design,power,development,international,limitless,upword,Design Sparks Innovation Engine
Production Technology
Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
Design Challenge
The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
Research
With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
Inspiration
The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
Project Duration
The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
Operation Flow
The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
Team Members
Chief desinger:Xin Tong
Designer director:Xin Li
Creative director:Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu
Image Credits
photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019

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