SciFest Los Angeles Sistem Idéntitas Féstival by Ching-Fa Lung

SciFest Los Angeles Sistem Idéntitas Féstival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2021

SciFest Los Angeles Sistem Idéntitas Féstival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Beusi Winner in Grafis Category

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Colors

The Design

About SciFest Los Angeles Sistem Idéntitas Féstival

SciFest Los Angeles nyaéta sistem idéntitas féstival anu dijieun pikeun féstival pilem hipotétis wolung dinten anu museurkeun kana pilem-pilem fiksi ilmiah. Program ieu ngumpulkeun pilem-pilem fiksi ilmiah klasik ti taun 1970 dugi ka 2017, ngawengku sub-genre saperti aksi, animasi, sareng misteri. Aksara dimensional, anu diideuan ku adegan-adegan opat diménsi, dijadikeun basa visual utami dina sadaya aplikasi. Poster-posterna ngagunakeun téknologi augmented reality, sahingga nu ningali tiasa ngajalajah kadalemanana. Antarmuka aplikasi sareng situs web nganggo grafis tilu diménsi anu kinétik.

The Recognition

About the A' Design Award Beusi

SciFest Los Angeles Sistem Idéntitas Féstival mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. SciFest Los Angeles Sistem Idéntitas Féstival diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. SciFest Los Angeles Sistem Idéntitas Féstival dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.