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Protect Biodiversity Poster by Rui Ma

Protect Biodiversity Poster by Rui Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Grafis Competition Category.


PerungguGrafis· 2021

Protect Biodiversity Poster

by Rui Ma

Client: Rui Ma

A' Design Award Perunggu Winner in Grafis Category

15,698

Verified Award Winner

Verify Award Status for #108363

Colors

The Design

About Protect Biodiversity Poster

Ieu runtuyan desain poster Rui Ma dijieun pikeun ngaronjatkeun kasadaran conserving biodiversiti. Poster-poster éta dirarancang minangka dalapan cara pikeun ngajaga kaanekaragaman hayati dina basa Inggris sareng Cina. Ieu ngawengku: Ngabantosan Lebah, Ngajaga Alam, Melak Tutuwuhan, Ngadukung Ladang, Ngahémat Cai, Daur Ulang sareng Digunakeun deui, Jalan-jalan, Nganjang ka Kebon Raya.

The Recognition

About the A' Design Award Perunggu

Protect Biodiversity Poster mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Protect Biodiversity Poster diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Protect Biodiversity Poster minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
Dimensions & Packaging
The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Tags
Graphic Design, Poster Design, Visual Communication Design, Sustainability
Production Technology
I am always thinking: How visual communication design could help with solving environmental problems? After doing some research online, I decided to make this series of posters to visually attract people's attention and encourage everyone to participate in making our environment better. The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
Design Challenge
The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.
Research
Research online from Google, Chose from subjects, Decided the categories, Had conversations with others if they realize the problems, Considered what would be the best/most sustainable way to produce the design.
Inspiration
The inspiration was from a film about saving the world by protecting the environment. By educating herself on how to protect biodiversity, Rui Ma created a series of posters to raise awareness of conserving biodiversity through visual communication design.
Project Duration
The project was started and finished in 2020 in Los Angeles, USA.
Operation Flow
The design was created entirely digital without a physical printing process, and the audiences can view the design through the internet, such as digital magazines, social media accounts, and design blogs, etc. For example, the design is posted on different media such as Print Magazine, Creative Boom, Mindsparkle Mag, IdN World Magazine, etc.
Links to the articles:
https://bit.ly/3rKDpZX
https://bit.ly/3exjr12
https://bit.ly/30EmTPm
https://bit.ly/3rHmxDz
https://bit.ly/3bH0nvC

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