Chinese Zodiac Tipografi by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2021

Chinese Zodiac Tipografi

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Tipografi

Tipografi Zodiak Cina kalebet 12 karakter. Beurit, Sapi, Macan, Kelenci, Naga, Oray, Kuda, Embe, Monyet, Hayam jago, Anjing, Babi. Éta ngagabungkeun kaligrafi Cina sareng gambar cat cai tradisional Cina. Kalayan pamikiran desain, éta ngarecah bentuk kaligrafi asli sareng nambihan gambar kreatif pikeun éta sacara harmonis pikeun nunjukkeun hartos unggal karakter dina dirina. Aksara Cina salawasna kasampak kawas gambar pajeulit pikeun jalma anu teu nyaho Cina. Tujuan tina proyék ieu nyaéta pikeun ngajantenkeun karakter Cina kaharti ku sadayana pikeun nyebarkeun budaya Cina.

The Recognition

About the A' Design Award Beusi

Chinese Zodiac Tipografi mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Chinese Zodiac Tipografi diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Chinese Zodiac Tipografi dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao