Dragon Alley Desain Identitas Merek ku Tian Liu and Jiayi Chen

Karya Dragon Alley Desain Identitas Merek ku Tian Liu and Jiayi Chen nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2021

Dragon Alley Desain Identitas Merek

ku Tian Liu and Jiayi Chen

Klién: Evil Design Studio

Pamenang A' Design Award Perunggu dina Katégori Grafis

8,406

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #111593

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dragon Alley Desain Identitas Merek

Dragon Alley nyaéta desain identitas merek anu diciptakeun pikeun réstoran hot pot sareng rohangan tèh anu ngahiji. Identitas ieu diwangun tina gagasan dualisme anu dicokot tina mitologi Tiongkok. Identitas réstoran nganyatakeun pelepasan ngaliwatan motif kilat guludug, latar tonggong hideung tinta, sarta wangun hurup anu kuat. Identitas rohangan tèh nganyatakeun kaéndahan diri ngaliwatan motif ledakan ngaliwatan méga, warna kertas alami, sarta wangun anu leuwih lemes. Aksen emas anu gradasi ngahijikeun duanana identitas. Aplikasina kaasup kartu ngaran, menu, poster, kemasan, sarta parabotan tuang.

Pangakuan

Ngeunaan A' Design Award Perunggu

Dragon Alley Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dragon Alley Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dragon Alley Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Diménsi & Bungkusan: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Tag: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Téknologi Produksi: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Tantangan Desain: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Panalungtikan: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Inspirasi: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Durasi Proyék: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Alur Operasi: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Anggota Tim: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Krédit Gambar: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.