COseries Fungsi Utama: Identitas Visual Dinamis by COdesign Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafis Competition Category.
PerakGrafis· 2021
COseries Fungsi Utama: Identitas Visual Dinamis
by COdesign Ltd
Client: COdesign
A' Design Award Perak Winner in Grafis Category
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- Verified Award Winner
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The Design
About COseries Fungsi Utama: Identitas Visual Dinamis
COseries nyaéta program identitas visual dinamis anu dijieun pikeun pausahaan desain COdesign. COseries midangkeun logo pausahaan dina rupa-rupa bentuk anu béda, sarta unggal vérsi mawa carita anu misah. Téma-témana ngawengku sabab sosial, kajadian, préstasi, jalma jeung budaya, sarta karya anyar disiapkeun unggal bulan. Karya-karya éta dijieun ngagunakeun manipulasi poto, ilustrasi digital, modél tilu diménsi, rendering gerak sarta motong kertas ku leungeun. Unggal kaluaran ngajaga proporsi lebar ka jangkung anu sarua nyaéta dua ka hiji sakumaha tanda éta.
The Recognition
About the A' Design Award Perak
COseries Fungsi Utama: Identitas Visual Dinamis mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. COseries Fungsi Utama: Identitas Visual Dinamis diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. COseries Fungsi Utama: Identitas Visual Dinamis mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- COdesign managed to make its mark in the design industry through this self-branding initiative. Unlike the rest, this series did not just portray the dynamism of the brand’s logo but also the creativity and expertise of the company and its members. The purpose was simple - design for impact and present the logo in various ways to communicate diverse stories.
- Dimensions & Packaging
- Horizontal & square dimensions for optimal viewing experience dependent on selection of platform/venue. However, the aspect ratio of the mark that is 2:1 (Width:Height) is the same for every final output (physical, digital, static or motion) throughout the series.
- Tags
- logo, identity, dynamic branding, logo system, graphic design, 3d, motion graphics, self promotion, self expression, codesign
- Production Technology
- The team has taken a variety of approaches while executing each of the ideas in this series. While some concepts have been created using photo manipulation processes on Adobe Photoshop, others have been completely digitally illustrated using Adobe Illustrator; while some have been modeled and generated using 3D techniques and software like Cinema 4D and ZBrush, others have been hand-crafted with paper and scissors. The motion renders were generated using Adobe After Effects and Unreal Engine.
- Design Challenge
- The challenges include the continuous process of learning and embracing new technologies and techniques with each new idea, as well as the portrayal of the concepts in a manner that stays relevant and meaningful to the audience. Keeping the content confined to the CO shape is quite demanding too. Execution requires more solution-based thinking compared to the ideation phase, and that's when most of the challenges occur and are solved by the team.
- Research
- Every month, the creative team researches causes and occasions and decides on a number of concepts to showcase through this series. Brainstorming sessions are conducted every 3 to 4 weeks and the outcomes along with the evaluated data are collected and reimagined to develop content that is meaningful and informative. The series is created with all insights kept in mind at all times to provide the audience with a wholesome experience.
- Inspiration
- A diverse team of individuals, with passion for design and heart for people, dreamt of applying their thoughts, knowledge and experience into an original series of self-expression through the company logo. COseries was born to create impact on minds and lives. The inspiration came from Google’s famous doodles - alterations of the Google logo created to commemorate holidays, events, achievements, and historical figures.
- Project Duration
- The COseries project began in the year 2016 and continues to be a running project with new content planned and designed every month. The origin is Bangladesh but it caters to a global audience.
- Operation Flow
- With a cohesive blend of design, psychology and technology, each design in this series has been crafted to be realized as a thought-provoking piece of art on its own, thus depicting how we can use our skills and expertise to positively impact the world for an improved future. Every piece has a tale that inspires the audience to imagine a better planet and to work towards it together. At COdesign, we believe that everyone deserves a better tomorrow.
- Team Members
- Amit Richard
Sheikh Sanjid Ahmed
Tajrian Binte Zaman
Alfred Michael
Fahreen Islam
Murad Hossen
Mahbub Joy
Tonmoy Rahman
Bushra Zerin
Fatehul Joy
Ishmam Ahmed
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